Improved search engine rank can give you higher website traffic if the improvement enables your web page to progress beyond a critical point.

That critical point is reaching Page #2 on Google: particularly Google because that is the widest used search engine, and Page #2 because very few go beyond that page in their search, end even then only if they can’t find what they want on Page #1. So Page #1 is best, but that goes without saying.

The question is, how can you achieve that? There are ways, and most use most of them. Without focusing too much on inbound links, though these are very important, there are things you can do on-site to improve your listing position. (more…)